Which of the following must be included in electronic media advertising for real estate?

In electronic media advertising for real estate, including a disclosure that is viewable on the main page is essential for compliance with legal and ethical standards. This requirement is in place to ensure that potential clients and consumers have immediate access to important information about the nature of the advertising, which may include the representation of the property, the nature of the services being offered, or any affiliations. This transparency helps protect consumers and allows them to make informed decisions.

While including the agent's license number, a photo of the property, and the expiration date of the listing may be good practices in many instances, the specific regulation mandates that a prominent disclosure must be front and center in electronic advertising. This requirement ensures that critical information is accessible to anyone who may view the advertisement without needing to dig deeper or click through additional pages. Thus, it emphasizes the importance of clarity and full disclosure in real estate marketing practices.