Which information must be included on signs placed on a property for sale?

The inclusion of the firm’s name and primary telephone number on for sale signs is essential for ensuring transparency and facilitating communication between potential buyers and the real estate firm representing the property. This requirement aligns with regulations aimed at promoting professionalism in real estate transactions, helping clients easily identify who is responsible for the sale and how to contact them with inquiries.

Including this information is crucial not only for compliance with legal standards but also for establishing the firm's brand and presence in the local market. It allows interested parties to reach out directly to the firm for more details about the property or to schedule showings, thereby enhancing customer engagement.

The other options—property's square footage, licensee's personal website, and list price—are not mandatory for on-site signs in all local regulations or by general industry standards, which emphasizes the importance of clear identification of the representation in a real estate transaction.